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YouTube is a social media platform that was designed for people to watch videos. It is one of the most used search engines in the entire world. YouTube provides a way for you to show case skills you have that others are searching for and search for potential customers. Below are 5 ways YouTube is an asset.

  1. Allows you to display skills to audience

You can showcase your skills through voice overs on screen while showing the necessary steps to complete the task at hand. You can also just show your regular self-doing anything you can come up with! The great thing about YouTube is that you can post anything from a voice over to a blog and upload it whenever you want.

  1. Boost engagement with customers

This is an easy way to stay connected with customers and be able to solve their everyday problems. Many customers or people in general rely on YouTube to fix everyday problems that they may have, quickly. For example, people search up videos on how to change oil and follow the videos posted in order to be able to complete this task. For a restaurant, someone could look up how to make a hollandaise sauce for example and a simple voice over of you going through the basics is allowing them to gain knowledge and hopefully after this will comment, like, follow you or even buy from the restaurant!

  1. One of the most used Search Engines

YouTube is the second most used Search Engine right behind Google. People now resort to YouTube to solve many of their everyday problems or just to relax and watch creative content.


  1. Online Video Rise

It is expected by 2022 that about 82% of online traffic will be videos. As we currently see with the rise of Tik Tok and Instagram reels, people are inclined to watching short videos. Now YouTube may be longer videos than Tik Tok or Instagram reels, but people like watching videos rather than reading information. A lot of people are more entertained watching videos and retain the information better seeing it visually.


  1. Videos are streamed off of phones

About 75% of people stream these online videos from their phones. If you help them with their problem or keep them entertained, they are likely to follow you on social media and subscribe to your channel! This is an easy way for you to now connect with them on social media and keep them apart of your company in the long run!

5 Ways YouTube is an Asset

It is important to take advantage of YouTube now because online videos are becoming more popular everyday. Try and experiment with different types of videos and keep your customers entertained or create content on topics they want to learn more about. This is an easy and convenient way to help your company become more known!

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Author Joseph Hiller

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