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In 2020 we were hit with COVID-19 pandemic and it still continues into 2021. In these difficult times we need to pinch every penny to weather the storm. Here is a list of 5 free tools for 2021 every business owner should use.


The first free tool for 2021 is a favorite of mine, Canva. Canva is a popular free design tool we use here at Conglomerate Marketing, as well as recommend to our clients. If you have some decent graphic design skills, but not familiar with Adobe Suite products such as Illustrator and Photoshop, Canva may be a perfect solution for your company. They offer a paid version, but the free version still offers a variety of templates, media, and formats for just about any need you may have. Whether you need social media graphics, a poster, or presentations, Canva has plenty of design styles to choose from. Lastly, they have a really great learning center full of in-depth articles and resources to help you with your design and business needs.


The second free tool for 2021 is one you may not be familiar with, called SpyFu. Spyfu is a competitor keyword research tool. The website will show you the keywords, web statistics and exact ads some of your competitors are running. This tool is awesome because if you are looking to create Google ads for specific keywords it will give insight on who is advertising, their results and what they are paying. You can also use the tool to help put together strong ad copy based on existing ads for that keyword. This tool offers quite a lot more before you need the paid version. If you are not using it yet, I definitely recommend taking a look.

Google Analytics

The third free tool for 2021 is one you likely know about but aren’t using it to its full capability. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites, and applications. It can provide insights into how your website visitors are interacting with your site, where they are coming from and when they leave. These details are huge in helping you improve your website to get more customers and understand where to spend your advertising dollars. Not sure how to set this up? We’ll gladly set this up on your website and put reports together to help you understand the data.

Free Website Analysis

Number 4 is a shameless plug, but no doubted very valuable – our free website analysis. I know what you are thinking… they put their own service in the top 5. Yes, we did, and here is why. Our free website analysis tool is an in-depth report of your website and all of the things it needs to improve. This service often costs hundreds of dollars and other companies who offer it for free do not provide as much detail. As things progress with the pandemic, we all see a huge increase in web search and online shopping. How valuable would it be to know exactly how to improve your website increase your website traffic and customers? Pretty valuable, right? Well, we are offering that knowledge for free. You can take the info and implement those changes or use our service to get it done quickly!

Google Listing

The 5th and arguably the most important free tool is your company’s Google Listing. Google offers a free business listing for every company. These listings appear in your Google search for products and services in your area. When someone searches for say web design near me, Google will provide the top business listing results. As common as these types of searches occur, there are still millions of businesses without a Google listing. Why is this so important? Businesses who appear in Google’s local 3-pack listing receive a 700% boost in clicks over businesses that don’t. Could you use a 700% increase in prospects contacting you? I thought so. If you do not have an existing Google listing or want to see how to move to the top 3 positions, set up a free consultation with us today.

Next Steps – 5 Free Tools for 2021

In my list of 5 free tools for 2021 every business owner should use; some are easier than others. If you need help getting set up or would like us to explain the results for you, feel free to reach out to us. This is a free service we offer to help you grow. Don’t be shy!

To learn more about our collaboration process, contact us at 856.302.4007 or visit our website for a free consultation: