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Everyone is connected on social media in the 21st century. The businesses that are truly getting ahead are the ones that have made their presence know on social media. Below are 5 reasons why social media is so important for your company.

  1.  You can grow an audience on a small budget

It doesn’t take much to promote a picture or video on Instagram. You simply click promotions, the post you want to promote, where you want people to be sent (Profile, Website, Direct Messages), the target audience, and the budget and duration of time you want it to be up. Another easy way to get notice is by commenting on larger posts and promote your business for free. Direct Message is also an easy way to message customers or bigger accounts directly to get their attention. The video below provides an example of how to do a paid promotion on Instagram

  1. Connect with customers in comment section by answering questions

One of the easiest ways to stay connected to your customers is by responding to their comments and Direct Messages. You want them to feel appreciated and show that you care about their questions and concerns.

  1. Easy way to learn about competition

You can see what your competition are doing right, and you are doing wrong. This is an easy way to fix any little mistakes you may have made.

  1. Almost a billion people use Instagram a month

The number of people connected on social media continues to grow each year and it doesn’t seem to be slowing down anytime soon. Instagram has a billion people using their platform a month, 500 million daily. 

37 Instagram Statistics That Matter to Marketers in 2020


  1. Social Networking time continues to increase each year

With COVID-19 happening this year, people are spending more time inside on their phones and watching television. The chart below shows the rise of daily time spent social networking from 2012-2019. As we can see, there is a steady rise each year and it doesn’t seem to be slowing down anytime soon!

Average Time Spent Daily on Social Media (Latest 2020 Data) - BroadbandSearch


5 Reasons Why Social Media is so Important for Your Company

Social media use and exposure is going to continue to grow each and every year. It is necessary in the 21st century for your company to get started on social media. It is an easy way to connect to customers and gain awareness. Even if you can’t spend a ton of money test out the paid promotions on Instagram and try to get your post to a few hundred or even a few thousand people that you haven’t interacted with before. 

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